This is a hybrid project from scratch to render, using 3D software (Cinema 4D + Octane Render) to model, texture, light, and render the product. Then, AI tools were included to create scenes for a promotional video. This is a spec ad for the Whey ON brand.

Whey Protein ON

Hybrid project using 3D software and AI Tools.

Spec Ad

is a mock commercial that a filmmaker produces on their own initiative without being commissioned by a brand.

3D Tools

Cinema 4D
Octane Render

AI Tools

Nano Banana
Kling and VO3

briefing

Guidelines:

– Raspberry flavor
– 16:9 YouTube video
– 35-second duration
– City setting (Rio de Janeiro)
– Female character, 25 years old
– No text on screen
– Consistency of product/character/style

Deliverables:

Product Mockups

For a sales website, transparent with a black and white background – 2K format.

Instagram Images

2K Format

Video

For You Tube, 35 seconds

Creative Process

Modeling

I modeled the product in Cinema 4D.

Texture

The real product is Chocolate flavor, so I made some changes to the this product label to make it raspberry flavored, and I applied plastic materials to the lid and the product itself.

Lighting

HDRI and four Octane Area Lights

Storyboards

This is the storyboard for the film, it is important to see what the film will look like.

Animation

I created a scene with the product label prominently displayed. Rendering of the scenes in Cinema 4D.

Generating Images and Videos

Using the product images, I generated scene images to then animate them. I used Freepik, with nano banana and seedance for images, and then Kling and VO3 for animation.